The Trade Secrets Behind Store-bought “Fresh Squeezed” or “Not From Concentrate” Orange Juice


photo Credit:http://circkles.com


'You’ve seen them and maybe you’ve bought them, cartons and plastic bottles of orange juice labeled “freshly squeezed.”

But there are some relatively unknown trade secrets that will question the validity of these marketing claims for orange juice. “Freshly squeezed” does not mean they are not highly processed.

Let’s start with the obvious. Almost all juices, including orange juice, are pasteurized. That’s an FDA requirement to ensure we don’t get the bugs that cause gastrointestinal (GI) diseases such as E. coli and Salmonella. Pasteurization involves heating, and heating harms nutrients, especially enzymes.'

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