'It’s likely that many Americans who have been buying olive oil for decades have never tasted the real thing. In fact, it’s likely that many of those who bought and used fake or compromised olive oils would reject the real thing because it tastes odd to them.
Olive racketeering has been going on for quite a while to some extent. The Romans of B.C. ages had to clamp down on it.
But it is bigger and more sophisticated now than ever. Genuine olive oil is time-consuming to produce and demands higher prices than most other edible oils. Yet olive oil is easy to adulterate and sell as the real thing.'