'If you haven’t noticed, we are constantly bombarded with pleas from charities for cancer research money.
This is often accompanied by the message that “we are running out of funding for cancer research”. And of course this is a problem, because “without funding for more research, we will never find a cure”.
Cue the shots of bald women and children poisoned by chemo, accompanied by dramatic music. Then insert a high-profile celebrity to say, “The cure is just around the corner.
Together we can make cancer history. Please give today.”
Here’s the reality. The mega billion dollar pharmaceutical industry has plenty of money to fund research, they would just prefer that you fund it with your donations instead of theirs.'