'Pain is a widespread problem today, delivering serious blows to people's health, happiness, and productivity. The experience of pain is highly subjective—people feel pain differently. The pain process itself is a multifaceted phenomenon and understanding it has become a major focus of scientific inquiry.
The good news is that your pain response is not indelibly hardwired into you, in spite of your genetic predispositions and early childhood experiences. Studies show it's possible to distract or "manipulate" your brain into responding differently to pain—excellent news if you are a chronic pain sufferer.
With a few effective tools, you can manage pain effectively and reduce, if not eliminate, your reliance on painkiller drugs. This is important because these drugs introduce a whole new set of health risks, regardless of whether they are prescription or over-the-counter (OTC).'