‘Walk through your local grocery store these days and you’ll see the words “all natural” emblazoned on a variety of food packages. The label is lucrative, for sure, but in discussing the natural label few have remarked on what’s really at stake — the natural ingredients and the companies themselves.
If you take a look at some of the favorite organic and natural food brands, you’ll see they’re owned by some of the largest conventional companies in the world. Coca-Cola owns Odwalla and Honest Tea. PepsiCo. owns Naked Juice. General Mills owns Lara Bar. Natural and organic food acquisitions aside, Coca-Cola, PepsiCo and General Mills all opposed California’s GMO Proposition 37 that would require GMO food labeling.
Today, some of those companies touting an all-natural list of grains and sugars can be seen changing the ingredients in their natural food products as the natural foods’ distribution channels are pushed to larger and larger markets.’