9 of 10 cancer center ads use emotional fluff to attract patients, with little mention of success rates, risks or cost

Battling Cancer Billboard
Photo Credit:www.chrisbeatcancer.com

'Cancer centers and hospitals are competing for your business, and a new study reveals what they’re doing to get it.

According to an article published in Annals of Internal Medicine, TV and magazine ads for U.S. cancer centers are heavy on emotional appeals, but light on the facts, and may lead to unrealistic expectations (like being cured), as well as inappropriate, unnecessary and harmful treatments.'


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