It’s even been given a name – Sweetmyx.
Only don’t expect to see that name listed among the ingredients of products that contain it. More than likely, it will simply be another “artificial flavor” or perhaps an “artificial sweetener,” with the only other clue to its presence being a magical reduction in calories. And while it will be making its debut in beverages manufactured by Pepsi, a Swiss company is reported to be finding ways to use it in all kinds of other processed foods.
But you might be relieved to hear it was declared safe – or at least “generally recognized as safe,” or GRAS. And that, of course, means the Food and Drug Administration has conferred an official stamp of safety on it, right?
Well, not exactly.'